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Social Media and Business parts 2

Written on the 8 February 2014 by David Kosch and NAB

Part  2

“As long as the posts are a few days apart and you’re posting different information in between it can act as a good reminder,” says Boorn Plener. “Points raised in the blog will motivate different people to click through. And, if some followers see the same message more than once, that’s great because it increases penetration. We live in a noisy world and that’s a meaningful way of being heard without being too pushy. In fact, if you want people to take action quickly – for example, getting them to sign up for an event or take up a special offer – you’re likely to get the best response rates from people who are on your mailing list and also who see you on social media.”

While generating new material needn’t be a daily task, monitoring social media for negative comments should be. Criticism can spread like wildfire through social media and has the potential to damage your brand. It’s vital to stay in touch with what your customers are thinking so you can respond quickly and effectively to any negativity.

“Social media marketing isn’t difficult or expensive,” concludes Boorn Plener. “You just need to avoid the traps.”

How it works
1.Connect your Facebook page and answer a few simple questions
2.Tiger Pistol’s engine analyses your business needs, looks at what’s worked for similar businesses and produces a customised social media activity plan for you
3.Tiger Pistol will help you create great ads, posts and offers to fit your activity plan
4.Get on with your day while Tiger Pistol automates everything and gets the results you want

It’s a smart way of taking the guesswork out of managing your Facebook activity while still giving you time to manage other important areas of your business.

For a limited time, NAB customers can get an exclusive 90-day free trial to discover the Tiger Pistol advantage. To find out more and sign up today visit nab.com.au/tigerpistol

See more of this season’s top tips and small business stories by visiting nab.com.au/kbb


Contact Noel Currie 



Phone 1300 722 556 

Author:David Kosch and NABConnect via:LinkedIn


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