Part 6
SWOT analysis
Consider including a one-page analysis of Strengths, Weaknesses, Opportunities and Threats in your business plan, for example:
•Strengths might include brand name, quality of product, or management.
•Weaknesses might be lack of finance or dependency on a few customers.
•Opportunities might be increasin... |
Read More |
Part 5
Operations
Analyse the capacity and efficiency of your operations and your planned improvements.
Do you own or lease your premises? If you lease, do you have security of tenure or are you stuck in an unsuitable location? What are the advantages and disadvantages of the present location? Should the business expand or move?
Explai... |
Read More |
Part 4
Pricing policy
What is your pricing policy? Explain how price sensitive your products or services are. Look at each product or market segment in turn. Identify where you make your profits and where there is scope to increase margins or sales. Explain how you set your pricing accordingly.
Promotion
How do you promote your product... |
Read More |
Part 3
Your customers
Describe the nature and distribution of your existing customers. Give a typical customer profile for each market segment you target, for example, ‘businesses with a turnover of more than $2 million’, or ‘first home buyers’.
Are you heavily reliant on sales to a few large customers? If so, ho... |
Read More |
Part 2
Be professional
Even if your plan is intended for internal use only, write and present it as if it’s aimed at an outsider. Put a cover on the plan and include a contents page, with page and section numbering.
Start with an executive summary of the key points and purpose of the plan. Use charts if relevant, and include busin... |
Read More |