Written on the 8 February 2014 by David Kosch and NAB
Part 2
“As long as the posts are a few days apart and you’re posting different information in between it can act as a good reminder,” says Boorn Plener. “Points raised in the blog will motivate different people to click through. And, if some followers see the same message more than once, that’s great because it increases penetration. We live in a noisy world and that’s a meaningful way of being heard without being too pushy. In fact, if you want people to take action quickly – for example, getting them to sign up for an event or take up a special offer – you’re likely to get the best response rates from people who are on your mailing list and also who see you on social media.”
While generating new material needn’t be a daily task, monitoring social media for negative comments should be. Criticism can spread like wildfire through social media and has the potential to damage your brand. It’s vital to stay in touch with what your customers are thinking so you can respond quickly and effectively to any negativity.
“Social media marketing isn’t difficult or expensive,” concludes Boorn Plener. “You just need to avoid the traps.”
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See more of this season’s top tips and small business stories by visiting nab.com.au/kbb
