Written on the 8 February 2014 by Australian Business Sales
Social media can be the cheapest, fastest and most effective way to get your message across. Yet, while most business owners are aware of the benefits, few are making the most of them. NAB is working with small businesses to become socially active without spending too much time or money.
There are 9 million people who log on to Facebook everyday just in Australia, so establishing a presence on Facebook should be top of mind for small business owners. Kochie and Tim Armstrong, Head of Business Development for NAB Small Business, discuss the 3 key pillars of Facebook success for small businesses.
•Grow – this means that first a business needs to grow their online fan base to a healthy level
•Engage – ensure a good percentage of those fans are actively interested in the content being published and adapt it based on what they’re consuming most
•Convert – finally when you have a solid base and an engaged audience you can shift your focus on converting them to customers.
All the stages above are vital to the success of your business on Facebook. It’s important to remember that this is not a set and forget approach. Continuously engaging your customers with relevant up to date content is critical. Most importantly, it’s essential you don’t rush the conversion stage. Attempting to convert a customer who hasn’t been properly engaged can result in a lost customer.